2023
Peanut Butter and Chocolate Typeface
Inspire by Reese's Cup
Designer : Jumin Chen
I developed two types of physical typeface which are Chocolate flavor and Peanut Butter flavor typeface based on the brand's iconic products and their classic way of packaging (aluminum foil). I also extended my design to posters and packaging. By experimenting with the physicality of the typeface on my own, I think I was able to extend the playfulness of the Reese's brand image even further to the younger generation.
Peanut Butter Typeface
Chocolate Typeface
Brooklyn, NY Taipei, TWEmail Instagram Linkedin
©2021—’25
JUMIN Chen