Nudging
Project in 48 hoursThis project explores how design interventions can nudg a greater proportion of the Taiwanese population to vote. My target audience is young people who feel overwhelmed by the massive amount of political information and voices, leading to a fear of voting.
To address this, I utilize Tear-Off Ads, a familiar and widely recognized format in Taiwan, commonly used for rental advertisements. Since people already know how to interact with them, this approach offers a simple, accessible, and cost-effective way to raise awareness about politics and elections.
Simulation Scenario
Imagine I’m a passerby walking down the street. I notice an A4 poster with the large, bold character 「投」 catching my attention. Not only that, but the poster comes in six different colors (or possibly more), evoking a distinctly Taiwanese aesthetic. Curious, I cross the street and stand in front of it.
As I look closer, I see small text on the poster that reads "THIS COLOR? OR THAT?"
It’s an easy choice—I pick a color and tear off a piece of the ad. As I flip it over, I discover the message on the back
"YOU JUST VOTED. SEE HOW EASY. LET’S NOT LOSE IT."
Concept Behind the Design
In Taiwan, political parties are strongly associated with specific colors. By leveraging this familiar visual language, the design simplifies the idea of voting, making it feel as effortless as choosing a color.