2025

AMBI

Brand Identity, Poster, Motion Graphic

AMBI is a media platform that embraces ambiguity through film, design, and community. It offers seasonal themes alongside selected feature films.



AMBI Brand Video
This short video introduces AMBI by showcasing its values, visual identity, and mission, and how it embraces ambiguity through film, design, and community.






SS25 THE LOSTWe have all experienced loss.Some losses strike like sudden rupture, while others remain without closure.
This season’s theme, “THE LOST,” centers stories suspended between sorrow and ambiguity. These films do not offer answers. Instead, they invite you to step into the feeling itself — to witness, to sense, and to interpret what it means to lose.



SS25 Key Visual Poster
8“ x 8” x 8“ / Poster Set/ 2025
This poster visually expresses that stories have no single interpretation and how interpretation shifts depending on the viewer’s perspective.
Each side of the poster delivers different messages, but they are all formed into the shape of AMBI’s identity.


SS25 Feature Film Poster




Brand Identities





AMBI Brand Identities Poster 


 AMBI Brand Logo Motion



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©2021—’25

JUMIN Chen