ABC-Mart SS23 Advertisement
Q1 :
Here is the menu
Q2 : Sum up yesterday
Stop Motion Animation : Jumin
Still Photography : Jumin
In collaboration with Intention, I was in charge of Photography and Animation Lead for the advertising campaign. Our project comprised two commercials aimed at showcasing the diverse array of brands and styles available at ABC Mart.
ABC-Mart SS23 : Here is the menu
ABC-Mart SS23 : Here is the menu
ABC-Mart SS23 : Sum up yesterday
Behind the Scene of Animation
With ABC Mart’s vast selection, they ensures that every customer finds something to their liking. We aimed to replicate the ease of choosing shoes with the simplicity of selecting a meal, evoking a sense of effortless decision-making.To achieve this, I employed stop-motion techniques to craft a whimsical "menu" concept. By exaggerating the length of the menu, I aimed to highlight the boundless possibilities offered by ABC Mart's extensive inventory. By leveraging the power of animation, we aimed to amplify the customer's imagination, creating an immersive experience that encourages exploration and discovery.
Still Photography by Jumin
Still Photography by Jumin
Executive Producer｜@aloha.jie
Project Manager｜@yunganchao
Project Assistant｜@57klly
Producer｜ @wuwuwucao
Line Producer｜@cosmoswang1226
Director｜@aloha.jie
Director of Photography｜@ku.chi_
2nd AC｜ @____xun
Still Photographor｜＠ch.jumin
Gaffer｜@greyyyyy
Best boy｜@grasoooooo_o
Art Assistant｜@bryan_huang_
Makeup Artist｜@riva_0405
Apparel stylist｜@bett.y_
Styling Assistant ｜@oxxuan_
Stop motion animation｜@ch.jumin
Editor｜@aloha.jie
Colorist｜@aloha.jie
Composition｜@aloha.jie
Mixing Engineer｜@errorfrequency
Actors / Actresses｜
@cindycherryy
@1._.ning
@max__huang
@irene_minmin
photographic equipment ｜@lensbank
Special Thanks｜DUSTTT (𝑁𝑜𝑢𝑛.)